In Depth

 Objectives: 

The “Stigma” campaign, deployed by the ΕΚΨ Π. Σακελλαρόπουλος organization, sought to challenge and change societal perceptions of mental health issues. Cinergies Co-Op’s role was to produce a video that would serve as the campaign’s main communication tool, effectively conveying the message that mental health issues should not define or limit individuals.

– Raise Public Awareness: The video aimed to increase awareness about the detrimental effects of mental health stigma.

– Promote Positive Change: Encourage the public and communication professionals  to reevaluate and alter their perceptions of mental health.

–Support National Campaign: Serve as a key component of the broader campaign to educate and engage the Greek public on mental health issues.

Methodology:

Given the sensitive nature of the subject matter, Cinergies Co-Op worked closely with the campaign organizer Antonis Bougias to ensure the video effectively communicated the intended message. The provided script was translated into a visually compelling narrative, utilizing symbolism to depict the social and personal impacts of stigma.

– Production Process: Filming took place at COLAB House in Chalandri, with a professional crew managing all aspects of production from direction to cinematography.

–Creative Execution: The video used a combination of narrative storytelling and visual metaphors to illustrate the burden of stigma and the liberation that comes from breaking free from societal labels.

–Post-Production: The final video included refined editing, sound design, and graphics to enhance the overall impact and ensure the message was delivered powerfully.

Outcomes: 

The “Stigma” video successfully fulfilled its role as the centerpiece of the campaign, drawing significant attention and fostering discussion on mental health in Greece. Its impact was amplified through various media outlets, contributing to a broader shift in public perception.

–Extensive Reach: The video gained significant views online and was aired on public television during World Mental Health Day.

– Positive Impact: The video received acclaim for its strong message and artistic execution, helping to advance the campaign’s goals of destigmatizing mental health issues.